He is also the Co-founder and COO of Menthum, a dynamic fintech startup, where he plays a pivotal role in overseeing operations, and driving its rapid growth. Passionate about empowering individuals to achieve financial security and independence, Ismail co-founded Menthum with the vision of providing innovative financial solutions.

Before his role at IBAG, Ismail held the position of Director of Operations at IBA Media, where he orchestrated a transformative shift from an Ad-based model to a copy sales and cash flow positive model. He successfully transitioned printed magazines into modern and optimized logistics and operations.

Ismail’s dedication to innovation and leveraging technology for business advancement has been a driving force throughout his career. Notably, in his role as Director of Business Development for IBAG, he introduced AI and machine learning models, resulting in a substantial 15% annual revenue increase and improved business cycles.

A graduate of the American University in Cairo, Ismail earned a Bachelor of Business Administration (B.A.) degree with a minor in Economics. Influenced by his father, Moustapha Sarhank, an exemplar of leadership, management, and business excellence, Ismail is committed to making a positive impact in the industry.