El Sada previously sat on several boards such as Fawry, and the Arab African International Real Estate Finance Company. His banking experience spans credit and corporate finance disciplines, as well as branch management and retail services. In 2014, El Sada joined IBAG for Money Transfer Services the oldest agent of Western Union Company.
Within his role in IBAG, El Sada contributed to restructuring the company in terms of administrative and financial operations, which had a positive impact on the volume of its activity, which doubled to 2.7 million transactions with a value of 1.6 billion U.S dollar. Under his leadership, IBAG turned its performance into a profitable, steady increase over the past six years.
In addition to being the CEO of IBAG, El Sada is a board member of Menthum Holding for Financial Investments, and a board member of MIDBANK for Consumer Finance. His experience sees him excel in multiple banking disciplines including Corporate Finance, Business Development, Risk Assessment and Retail.
Over the years, El Sada has furnished his professional portfolio with certifications and professional training and development programs and courses that has enabled him with strategic thinking, solid communication skills, operational excellence, and customer service.