Pre-requisites:

• Bachelor's degree in Communication, Marketing, Business or Public Relations.
• 1-3 years of experience.
• Good writing skills in English and Arabic.
• Detail-oriented with strong multitasking and organizational abilities.
• Good knowledge of Online Marketing.
• Demonstrable social networking experience and social analytics tools knowledge.
• Proficient use of Excel, PowerPoint, and Word.
• Proven working experience in social media marketing or as a digital media specialist.

Responsibilities:

• Support in social media strategy development through competitive research, platform selection, benchmarking, message planning, and audience identification.
• Coordinate and manage the social media agency while ensuring that the strategy is executed.
• Ensure that the social media strategy is aligned with the set marketing and communications strategy for the company.
• Develop innovative strategies and approaches to significantly amplify brand awareness and visibility.
• Monitor and analyze relevant social data, metrics, insights, and best practices, then leverage these findings to optimize the social media strategy and tactics.
• Collaborate with web design, web development, digital marketing, customer relations, and product development teams.
• Generate, edit, publish, and share daily content (captions, images, video, etc.) that builds meaningful connections with the target audience and encourages community members to act.
• Moderate all user-generated content across social platforms in alignment with established community guidelines.
• Partner cross-functionally with teams such as customer relations to monitor online reputation, identify key influencers, and coordinate responsive actions.